MBW – Milano Beauty Week 2023


Milan – September/October 2023

The second edition, much to the delight of beauty and wellness enthusiasts, took place in Milan from September 26 to October 2.

Cosmetica Italia confirmed Meeting Project as the official multimedia audio-video-lighting service provider for this city-wide event. Most of the activities were held at Palazzo Giureconsulti and its “Beauty Village,” which welcomed nearly 30,000 visitors, at Palazzo Castiglioni for the “Dermocosm” initiative, and in several other Milanese venues.

The week featured a rich program of events focused on beauty, innovation, sustainability, inclusion, and emotion, involving over 100,000 participants.

The second edition of MBW was a tremendous success, once again proving that Milan is the place where beauty and fashion meet innovation and sustainability.