16 Oct MBW 2026 – The Fifth Edition

From September 15 to 20, the fifth edition of Milano Beauty Week (MBW) took place, with Meeting Project playing a leading role in the multimedia management of the scheduled events.

From the opening ceremony, hosted this year in the evocative Ducal Courtyard of the Sforza Castle, to the events held at the prestigious Palazzo dei Giureconsulti, as in previous editions, with the Beauty Corners, at Palazzo Bovara, with talks and olfactory workshops, and finally the Beauty Gives Back and Love is in the Air events at Palazzo Castiglioni,

Meeting Project provided multimedia support for some of the event’s key moments, contributing to the delivery of a rich programme of meetings, experiences and insights dedicated to the world of beauty.

As tradition dictates, the event concluded with the appointments organised by Accademia del Profumo: the Best Perfume Awards ceremony, held in the elegant setting of the “Arturo Toscanini” Ridotto dei Palchi at Teatro alla Scala, and the Radio Montecarlo DJ set at Palazzo Bovara, bringing an eventful edition full of opportunities to connect to a close.